A portrait can introduce the person behind a business, give an editorial story its face, or establish the character of a campaign. The approach begins with the purpose of the image: who it represents, where it will appear, and what it needs to communicate.
I’m François Boulaire, a photographer and producer based in Sebastopol, Sonoma County. My work spans portraiture, fashion, lifestyle and commercial photography, with projects across the San Francisco Bay Area, California and beyond.
Portraits for editorial and commercial projects
An editorial portrait takes its direction from the subject and the story. Location, light, clothing and composition all contribute to how that person is presented.
For commercial projects, the portrait also needs to sit within a brand’s visual language. A campaign image, an executive portrait and a photograph for a company website each have a different purpose. Establishing that purpose early helps guide the shoot.
Direction and collaboration
My background in fashion and production informs how I work with people in front of the camera and with the team behind it. Direction, preparation and attention to the setting help create the conditions for a strong portrait.
Before a shoot, I like to understand the brief, the intended audience and how the photographs will be used. From there, we can discuss the location, visual references, wardrobe and any production requirements.
Location and atmosphere
A studio, a workplace or an outdoor location can each bring something different to a portrait. The choice depends on the story and the visual direction.
Being based in Sonoma County allows me to work throughout the Bay Area, including San Francisco and Oakland, as well as on assignments farther afield. My experience as a producer also informs the practical side of planning a shoot on location.
Selected portrait work
Explore my Portraits portfolio for a selection of my work.
For project inquiries and representation details, visit my About page.
